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Book Review: It's Not How Good You Are, It's How Good You Want To Be

Christine Comelli

If you've never heard of Paul Arden, he used to be the creative director at Saatchi & Saatchi (a large advertising agency in New York) and has written a whole bunch of books surrounding advertising and motivation in business. 'It's Not How Good You Are, It's How Good You Want To Be' is one of his super easy-reads, so I decided to pick it up and have a read.

I loved the fact that the book was set out in loads of two or one-page chapters and had to-the-point motivational tips on how to get the job you want or how to start your own business. There were a few quirky bits 'n' pieces throughout the book, one in particular that is jumping out to me at this moment was the chapter on allowing yourself to make mistakes and to try and find a company to work for who celebrate mistakes, where in this chapter, the editor made a spelling mistake in the title, so Arden decided to leave it there as it coincidentally happened on the chapter about making mistakes. This was an interesting thing to hear as I remember last year, when I went to the TedEX Dreams live-screening at the Jam Factory, a creative director from Google X was explaining how the studio rewards failures as the teams that work on the creative projects have nutted out every possible solution, so they get bonuses if this happens!

If you want a quick pick-me-up or business read I'd definitely recommend Paul Arden's book! It will take you no longer than 45 minutes to read and it's also super easy to get your hands on :) I found mine at Kikki.K!